All posts in Analytics

A/B Testing and SEO: Google’s crawler will find your URL’s

We do a lot of A/B testing with Optimizely and Visual Website Optimizer. And SEO is our most important traffic driver. For most tests, we only change elements within the page, but recently we did a bigger test where we created … Continue reading

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How to find out if your users are on Facebook

Before committing to a social strategy it can be useful to do some analysis first. For example, it might be useful to find out if your users are on a specific platform at all. At Searchlove London last week, Mat Clayton … Continue reading

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8 reasons why the new Google Analytics interface sucks

Lately, we saw a lot of buzz around the new version of Google Analytics. A lot of blogs covered the subject, talking about the new layout and improved features. Google provided us with early beta access to the new version, … Continue reading

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